30 clean logos

Logos are everywhere, and every one of them is a visual element that serves basic functions :

Identification

A logo identifies your company, represents you to the outside world. Often it’s the first thing a potential customer sees.

Distinction

Your logo will distinguish you from your competition providing a way for customers to recognize and select you amidst others.

Communication

It communicates something direct, and sometimes subtle about your company. What does your logo say about your company? Classy? Trustworthy? Serious? or Unprofessional? Sloppy? Outdated?

Most logos accomplish the 3 functions with varying degrees of effectiveness. How does yours measure up?

Analize the 30 logos presented here about how they represent the brand through color, shapes, and typography. GET INSPIRED and don’t forget to post your thoughts !

Diamond Bookstore by Malik Joanna

- Killed Productions by ethereal

- Lochness by Navy Blue Design

[0WND] Logo gone bad

Back in 1973, life was simplier and we all were a little more innocent than today. In that year designer Gerry Kano was commissioned by the Archdiocesan Youth Commission to do their logo  and it even eventually won an award from the Art Directors Club of Los Angeles, and later an AIGA award in 1975.

But that was then and this is now 2009 and looking back at it with all the media fuzz around Catholic Church gave it a whole new meaning.

“designed three decades before the sex abuse scandal broke out in the Catholic Church. The unfortunate pictorial relationship between the priest and the child, given our collective awareness in 2009, suggests a much too ironic interpretation. It’s a challenge to see what this positive/negative image once suggested, a guardian protecting the innocent, since the benevolence of its subject matter is no longer black and white. When a good design signifies bad deeds, the result is, well, a really unfortunate logo.”

-Steven Heller

[L0G0] 50 Circular Logos

Circular logos have been around, you see them everywhere and not just because is a popular trend, maybe it’s because a circle is timeless, simple and memorable

These logos make use of the circle in many creative ways, sometimes containing typefaces, symbols and images as seen in the examples below.

NASA

Indra

Lucky Strike

[MUSIC] THE DARK LORD OF LOGOS

I found this Christophe Szpajdel interview by Klaus Pichler in VICE

You can see some of Szpajdel logos here:

http://www.viceland.com/int/v15n11/htdocs/dark-lord-of-logos.php

Vice: So, Christophe Szpajdel, we hear that you’re the master of black-metal logos. But who are you, really?

Christophe: I am 37 years old, I come from Belgium but I live in Exeter, Devon, in the UK. In the last 20 years I have drawn more than 7,000 logos, mostly for black- and death-metal bands from all over the world, including Emperor, Moonspell, Nachtmystium, and Enthroned.

So do you sit alone by candlelight in the uppermost chamber of a castle and draw sinister things all night?

No. Besides drawing logos, I am a forestry engineer and I have a regular job as a customer-service assistant in retail. I need a job to support my artistic activity.

Will you stab me with a cursed, ruby-encrusted dagger if I say that I think you’re inspired by the Art Deco and Art Nouveau eras?

No. I am a big fan of Art Deco, Art Nouveau, and the Vienna Secession artists. But most important is a school of calligraphy that I created and developed. It’s called Depressiv’Moderne, and it’s a result of the merging of Art Deco, depressive dark ambient, and the actual economic depression we are in right now.