Back in 1973, life was simplier and we all were a little more innocent than today. In that year designer Gerry Kano was commissioned by the Archdiocesan Youth Commission to do their logo and it even eventually won an award from the Art Directors Club of Los Angeles, and later an AIGA award in 1975.
But that was then and this is now 2009 and looking back at it with all the media fuzz around Catholic Church gave it a whole new meaning.
“designed three decades before the sex abuse scandal broke out in the Catholic Church. The unfortunate pictorial relationship between the priest and the child, given our collective awareness in 2009, suggests a much too ironic interpretation. It’s a challenge to see what this positive/negative image once suggested, a guardian protecting the innocent, since the benevolence of its subject matter is no longer black and white. When a good design signifies bad deeds, the result is, well, a really unfortunate logo.”