What would you tell me if after a redesign, your old-classy-boring newspaper got an award as The World’s Best Designed Newspaper ?
Would you read it more often? would it increase their sales? well, you can find those answers in this short talk [only 6 minutes!] by designer Jacek Utko, an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%.
Jacek Utko designs to save newspapers
If you have trouble viewing the video try viewing it here: