Can good design save the newspaper?

What would you tell me if after a redesign, your  old-classy-boring newspaper got an award as The World’s Best Designed Newspaper ?

Would you read it more often? would it increase their sales? well, you can find those answers in this short talk [only 6 minutes!] by designer Jacek Utko, an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%.

Jacek Utko designs to save newspapers

If you have trouble viewing the video try viewing it here:
http://www.ted.com/talks/lang/eng/jacek_utko_asks_can_design_save_the_newspaper.html

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