Sometime between the morning coffee and the “get mail” button stomp with a good article about grunge design, decosntruction and what has been of it in the past decade. The author list examples of agencies and designers keeping the movement alive and responsible for the evolution and possible decay of it.
They say David Carson is the “father of grunge” because he rejected typical type layouts and played with non-mainstream techniques to achieve different results. He surrounded himself in the Southern California surf/skate culture in the late 80s and early 90s where he began to make his mark. This went on to help define the visual aesthetic for surf/skate culture as fans began to identify with it.
Have you ever been in that spot of the project where the brainstorming has ended and now you are about to choose the right type for it? Well, stress no more friend! use this fun font-chooser advisor !
Designer Julian Hansen offers a clever and helpful flowchart that helps both typography nerds and neophytes find the right font.
It’s fun to follow around the thoughts and threads of Hansen’s flowchart. Start with the big button in the middle, choose your project, and fly around the chart, arriving eventually at a font that’s either inspired or the perfect choice for your tired tastes, depending on your answers. Those with an eye for kerning and the like may just get a laugh or two from the picks, but for those of us who have no idea what we’re seeing in lettering most of the time, there’s some real value in being asked “How do the (words) Semi-Sans, Semi-Serif sound?” The English translation’s a bit stilted at times, but you’ll get the joke, or advice, in most cases.
Valentine’s day is coming (yuck!) as soon as you can say nextWeek, so what would yo do? would you buy one of those cheesy cards with infinite hearts, naked angeles showing off their bottoms, and all of them carefully tainted in red?
No? then you can be my friend 🙂 so let’s see some interesting designer V-cards that forbide all those things we hate and use typography in a smart way:
David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun. Carson was perhaps the most influential graphic designer of the nineties. In particular, his widely-imitated aesthetic defined the so-called “grunge” era.
His layouts featured distortions or mixes of ‘vernacular’ typefaces and fractured imagery, rendering them almost illegible. Indeed, his maxim of the ‘end of print’ questioned the role of type in the emergent age of digital design, following on from California New Wave and coinciding with experiments at the Cranbrook Academy of Art. In the later 1990s he shifted from ‘surf subculture’ to corporate work for Nike, Levis, and Citibank.
Carson became interested in a new school of typography and photography-based graphic design and is largely responsible for popularizing the style; he inspired many young designers of the 1990s. His work does not follow “traditional” graphic design standards. Carson is emotionally attached to his creations. Carson’s work is considered explorative of thoughts and ideas that become “lost” in the subconscious. Every piece is saturated, but Carson still manages to communicate both the idea and the feeling behind his design. His extensive use of combinations of typographic elements and photography led many designers to completely change their work methods and graphic designers from all around the world base their style on the new “standards” that have distinguished Carson’s work.