Social Software: The Other ‘Design for Social Impact,’ by Gentry Underwood

I found this article interesting, it’s worth a preview reading at least, you can find the complete article on the link provided at the beginning.

Social Software:
The Other ‘Design for Social Impact’

by Gentry Underwood

T-shirt by Simon Crowley

Depending on your take and use of the social technologies available, call it Facebook, MySpace, Twitter, YouTube, Flickr, WordPress, Foursquare…. have become an integral part of the way we run our day-to-day lives.

It’s not just in the consumer space, either. Companies and large organizations are catching on to the benefits of social networking and improved collaboration tools. They want their intranets to be more like Facebook. They want to use crowdsourcing to leverage employee perspectives and wikis to help people help themselves. They want Twitter for the organization, (or at least they think they do).

You can find the complete article here.